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Casual game publisher PlayFirst, whose notable titles include the popular gameLab-developed Diner Dash, as well as the Independent Games Festival-winning casual st...

Simon Carless, Blogger

August 16, 2005

1 Min Read

Casual game publisher PlayFirst, whose notable titles include the popular gameLab-developed Diner Dash, as well as the Independent Games Festival-winning casual strategy title Oasis from Mind Control Software, has announced a global licensing and distribution deal with publisher/distributor WildTangent. Under the terms of the agreement, WildTangent will feature PlayFirst's portfolio of downloadable games on its game portal, WildGames, and WildTangent will help PlayFirst reach new audiences by including PlayFirst games in its PC OEM solution, Game Console. As part of WildTangent's existing OEM relationships, trial versions of PlayFirst titles will be pre-loaded on new computers beginning in 2006. "The PC OEM arrangement with WildTangent will help PlayFirst reach its target audience -- the mass market -- in a whole new way," said Rich Roberts, vice president of sales and business development, PlayFirst. "Many people still don't realize they can turn to the Internet to find great games. By bringing ours to the desktops of new PCs, we educate these consumers about the downloadable model plus the level of quality and fun they should come to expect from publishers."

About the Author(s)

Simon Carless

Blogger

Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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