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PlayFirst Raises $16.5 Million, Adds Wedding Dash To Facebook

Casual games publisher PlayFirst has announced that it has raised $16.5 million in its latest round of funding, bringing its total venture capital to $26.5 million, and will also expand its casual games business by integrating its Wedding Dash game

Leigh Alexander

December 19, 2007

1 Min Read

Casual games publisher PlayFirst has announced that it has raised $16.5 million in its Series C financing round led by DCM, adding to its previous Series A and B rounds of funding and bringing its current total of venture capital raised to $26.5 million. Existing investors, including Mayfield Fund, Trinity Ventures and Rustic Canyon Partners, also participated in the round. PlayFirst says it plans to use the funding to accelerate casual game and web development, expanding its new business models for games like Chocolatier, Wedding Dash and Dream Chronicles, which incorporate microtransactions and social networking elements. The company also announced a joint initiative with web application developer RockYou to distribute PlayFirst's Wedding Dash game on social networking sites, beginning with Facebook, aiming to expand the way its users engage with casual game content and allowing the audiences of those networks to receive promotions from PlayFirst. Said PlayFirst president and CEO John Welch, "PlayFirst has a history of breaking new ground and with our introduction of virtual goods into Diner Dash, we continued that trend in 2007. We are thrilled to have the backing of DCM and the continued support of our existing investment partners to help us grow the casual games industry into the mass-market, highly profitable business that industry insiders and analysts expect it will be.”

About the Author(s)

Leigh Alexander

Contributor

Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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