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Playdom Acquires Argentinian Developer Three Melons

Social game developer Playdom is continuing to make strides in the emerging market of Argentina with the acquisition of Three Melons, an advergame and Facebook game developer.

Leigh Alexander, Contributor

March 31, 2010

1 Min Read

Social gaming company Playdom is continuing to make strides in Argentina. The company, which just invested $5 million into Buenos Aires-based Metrogames, today announced it has acquired Argentinian developer Three Melons. Three Melons, a studio of about 45 developers, is a longtime advergame creator and developer of soccer-based Facebook game Bola!, which claims 145,000 daily active users. Bola! is Three Melons' first original title, but the developer says it's created over 50 games as a third-party. Part of the allure in the acquisition is thought to be the company's proprietary internal tech, although it also boasts early adoption of tools like Unity 3D. "We are thrilled to join forces with Playdom," says Mariano Suarez Battan, CEO of Three Melons. "The company has positioned itself for success in 2010 and we look forward to working as a team to deliver on that goal." Since receiving $43 million in Series A funding last November, Playdom has opened its wallet to fund "aggressive plans to expand [its] social gaming footprint in 2010", including its acquisitions of Green Patch (Lil Green Patch), Trippert Labs (Fighter Jets), and most recently Offbeat Creations (Super Farkle). "We admire the Three Melons team and welcome their quality talent to the Playdom family," says Playdom CEO John Pleasants.

About the Author(s)

Leigh Alexander


Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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