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Oberon Acquires Interactive TV Distributor PixelPlay

Oberon Media has completed what it calls its "triple-play" strategy with the acquisition of interactive TV distributor PixelPlay, picking up its proprietary JIVE platform and its stable of licenses from the likes of Hasbro and Atari like Scrabble a

Leigh Alexander, Contributor

July 17, 2007

1 Min Read

New York-based casual games company Oberon Media has announced it is to acquire PixelPlay, a games and entertainment distributor in the interactive TV market, in a deal intended to address the needs of telecommunications, cable and satellite operators seeking to launch multi-platform game services. The move, which follows Oberon's recent acquisition of indie casual mobile games company I-play, is part of what the company calls its "triple-play" strategy, aiming to position itself as a "one-stop-shop" enabling advertisers to launch interactive campaigns across mobile, television and web platforms. Oberon says it is experiencing revenue growth at a rate of 100 percent annually, with an intellectual property portfolio comprised of over a thousand titles delivered by 350 global wireless and online distribution partners including Microsoft, Comcast, BskyB, Sprint, AT&T, Yahoo Games, Verizon, Electronic Arts, AOL Games, France Telecom and NHN. As for PixelPlay, it brings Oberon its proprietary JIVE platform for creating, integrating and managing cross-platform multiplayer games on digital networks, as well as its iTV games portfolio, which includes "hundreds" of games, and licenses from Hasbro, Atari, WPT Enterprises Inc, the Learning Company / Riverdeep and many other casual game publishers, which include titles like Scrabble, Yahtzee, Centipede, Asteroids and CakeMania. “This acquisition advances Oberon Media’s triple-play strategy and positions us to reach players across three platforms, thereby increasing game service stickiness and subscriber retention,” said Oberon co-founder and head of business development Ofer Leidner, “This increases the appeal of Oberon’s white-label services to all our partners, from cable and satellite operators to telcos and game developers.”

About the Author(s)

Leigh Alexander


Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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