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Nintendo Refutes Greenpeace Environmental Report

Environmental watchdog group Greenpeace has published comments it received from Nintendo in which the game company refutes the zero score assigned to it by the group for environmental consciousness and global responsibility, saying it was "surprised by th

Leigh Alexander, Contributor

December 13, 2007

1 Min Read

Following Greenpeace's announcement that Nintendo received the first zero grade in the history of the environmental watchdog group's report on the global responsibility and environmental consciousness of consumer electronics companies, the group has published comments on its weblog from Nintendo refuting the score. Said Nintendo, "We were surprised by the content of the Greenpeace report, given that we take great care to comply with all relevant regulations on avoiding the use of dangerous materials, recycling, etc. For example, all Nintendo products supplied worldwide are designed to comply with relevant global standards." Continued the statement, "In order to certify that Nintendo products comply with standards for hazardous chemical substances, Nintendo has established the Green Procurement Standards, which require our component suppliers to certify that any parts they deliver do not include hazardous chemical substances, and ensure that Nintendo fully controls its products internally." Added Nintendo, "We are always actively looking at ways to continue to increase our environmental stewardship and hold this as a corporate priority worldwide." Greenpeace was not appeased by the comments and deconstructed them on the weblog, again urging the company to "commit to phase out the worst toxic chemicals," and to "implement a global recycling policy." Additionally, Greenpeace highlighted its recently-launched Clash of the Consoles consumer action site, which points to full details of the group's reports on the environmental consciousness of the three leading console makers, Sony, Nintendo and Microsoft, comparing their efforts against one another and encouraging consumers to write to the companies to address environmental concerns.

About the Author(s)

Leigh Alexander


Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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