New Company Targets In-Game Product Placements

Launched by Andrew Ross, Michael Oxman, and Joshua Graff, the company will try to hook up corporations looking to place products within games with game developers that have appropriate games in development. "We want to create winning product placements in video game titles of the same magnitude as the big movie success stories, like Reese’s Pieces in 'ET', Ray-Ban’s Wayfarer in 'Risky Business' and BMW in 'James Bond'," says Oxman. No details were provided about licensing terms or partnerships within the industry.