MTV Co-Opts Game Characters For 'Choose Or Lose' Voting Campaign

MTV has announced the release of "Stand and Choose," a non-partisan, animated music video created in co-operation with 12 major video game publishers, and featuring more than 50 video game characters encouraging young people to vote in the upcoming Presidential election. According to the press release, "Stand and Choose" features what are described as "some of the most popular video game characters", including the stars of The Sims, BloodRayne, Mortal Kombat, SSX3, Leisure Suit Larry, Sonic Heroes, SpongeBob SquarePants, Outlaw Golf 2, Crash Bandicoot, Tomb Raider, Unreal Tournament 2004, DRIV3R, Splinter Cell, Tony Hawk's Underground 2, Psi-Ops: The Mindgate Conspiracy, and many more. "Stand and Choose" will start airing as a music video on Wednesday, October 6th, debuting on MTV's TRL, and will also be viewable online on the Choose or Lose section of mtv.com. The video was produced and directed by the producer of the previously mentioned, game related 'Video Mods' show on MTV2.