Mobile: Player X Acquires Bullseye Game Rights

UK-based mobile media company Player X has announced that it has entered in to a licensing agreement with ITV and Andrew J. Wood Enterprises to release a Bullseye mobile game, based on the UK game show of the same name. Under the terms of the agreement, Player X will publish a mobile game version of the darts game show, developed by Morpheme Game Studios. Player X promises the game "maintains the cheesy humour and all the dart action and also features Bully, the cartoon character that was an integral part of the show." “We are extremely pleased to work with Player X on bringing the hugely popular Bullseye show to mobile and understand the importance of this format to our consumers. Fans can interact with the original show icons and gameplay that made Bullseye legendary,” said Granada Ventures (ITV's licensing and publishing division) licensing director Katie Foster. The show, on the air now for 25 years, is hosted by club comedian Jim Bowen. It was revived earlier this year Challenge TV.