Mobile: Bellrock Media Enters Mobile Market With Turbo Tennis

Author: by Scott Armstrong, Modojo.com

Bellrock Media and The Tennis Channel announced today the launch of Turbo Tennis, part of a collaboration to develop and distribute co-branded content. The game and partnership mark Bellrock Media's entry into the mobile market. The game was created by Ken Ng, former Creative Director at JAMDAT Mobile and Disney Online and a veteran of mobile game design, and presents a comical spin on traditional tennis. The title provides three distinct venues, each with a different level of competition. Players can use power-ups like "Voodoo Storm," which conjures clouds and lightning to paralyze the opposing player for a moment, or the "Ball and Chain," which clutches onto opponents' legs, slowing them considerably. The use of these power-ups is crucial as the player faces off against nine eccentric challengers, such as "Bitter Ballerina," "Heavy Metal Mike" and "Nihilist Nadia." Turbo Tennis is available for download on major carriers for $5.99 by sending the text message "TURBO" to "TENIS" (83647). Bellrock Media, a new entry in the mobile space, was founded "to invent entertainment properties that ensure a captive audience and a sustainable popularity through cooperative ventures with major brands and develop proprietary technology that enables next-generation content." The firm is positioned to address opportunities in both the U.S. and Japan, focusing on the mobile and broadband markets.