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Microsoft To Focus On Online Games In Japan

Responding to poor market presentation in Japan, Microsoft will emphasize the Xbox’s superiority for online gaming as a reason for gamers to choose it over the competition’s consoles.

Game Developer, Staff

July 25, 2003

1 Min Read
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The Financial Times reported yesterday that Microsoft will use several stratagies to increase demand for the Xbox, including “develop[ing] games better suited to a Japanese audience, particularly role-play games.” The story also includes quotes from one analyst that is skeptical this strategy will be sufficient to boost the fortune of the current Xbox in Japan.

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