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Microsoft and Mountain Dew have officially announced a previously mentioned, gigantic prize competition to help promote the Xbox 360's launch in America later this year, ...

Simon Carless, Blogger

August 29, 2005

1 Min Read

Microsoft and Mountain Dew have officially announced a previously mentioned, gigantic prize competition to help promote the Xbox 360's launch in America later this year, in which almost 10,000 Xbox 360 consoles will be given away to Mountain Dew and other Pepsi-related soda drinkers. As part of this promotion, the organizers will select a new winner of an Xbox 360 every 10 minutes, 24 hours a day, seven days a week, for nine weeks straight. This will mean a total of 9072 Xbox 360 consoles given away during the sweepstake, and a new national TV and radio commercial produced by BBDO New York debuting this week will help build mainstream buzz for the Xbox 360 ahead of its unspecified release this holiday season. More details on the promotion are available at the Every 10 Minutes website - the codes are available under bottle caps for participating Pepsi products, and contest entrants will be able to choose which 10-minute drawing to enter and can spread codes across different drawings, or stockpile codes and put them all toward one drawing. "With thousands of people pre-registered for this Mountain Dew sweepstakes, we have seen great excitement surrounding the promotion," said Frank Cooper, vice president of promotions and interactive marketing, Pepsi-Cola North America. "The Xbox 360 has the potential of not only transforming the gaming experience, but the entire entertainment experience, which is why this next-generation console is an incredible prize for our consumers."

About the Author(s)

Simon Carless

Blogger

Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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