Microsoft, Mountain Dew Announce Xbox 360 Competition

Microsoft and Mountain Dew have officially announced a previously mentioned, gigantic prize competition to help promote the Xbox 360's launch in America later this year, in which almost 10,000 Xbox 360 consoles will be given away to Mountain Dew and other Pepsi-related soda drinkers. As part of this promotion, the organizers will select a new winner of an Xbox 360 every 10 minutes, 24 hours a day, seven days a week, for nine weeks straight. This will mean a total of 9072 Xbox 360 consoles given away during the sweepstake, and a new national TV and radio commercial produced by BBDO New York debuting this week will help build mainstream buzz for the Xbox 360 ahead of its unspecified release this holiday season. More details on the promotion are available at the Every 10 Minutes website - the codes are available under bottle caps for participating Pepsi products, and contest entrants will be able to choose which 10-minute drawing to enter and can spread codes across different drawings, or stockpile codes and put them all toward one drawing. "With thousands of people pre-registered for this Mountain Dew sweepstakes, we have seen great excitement surrounding the promotion," said Frank Cooper, vice president of promotions and interactive marketing, Pepsi-Cola North America. "The Xbox 360 has the potential of not only transforming the gaming experience, but the entire entertainment experience, which is why this next-generation console is an incredible prize for our consumers."