London-Based Serious Game Showcase Announced

The Serious Games Initiative, working with local UK collaborators, has announced it is producing a free Serious Games Showcase event for the evening of August 30, 2005 at the London Science Museum's Dana Centre, showcasing alternative uses for video games. This showcase is designed to provide a broad look to attendees of what serious games are and can be. It will feature work from UK-based developers as well as titles from developers in the U.S. and other countries. The event is designed primarily for potential customers (corporate, government, non-profit, military) and members of the game development, and academic communities that are aiding in the production of serious game projects. "The goal of the Serious Games Initiative is to foster a global community of practitioners and customers around the idea of serious games. Our job is to promote the use of games, game developers, and game technologies to domains outside of game-based entertainment to seek breakthroughs in learning, healthcare, training and more. The London Showcase is designed to put a face on a phrase in the U.K., a country that features a vibrant game development industry." said Ben Sawyer co-founder of the Serious Games Initiative. The Showcase takes place on the eve of Game Developers Conference Europe and Games Market Europe -- two trade shows which are expected to draw thousands of developers from across Europe to London during the week of August 29. The event is co-produced by the Serious Games Initiative, Imaginary Productions, TIGA, and the University College for the Creative Arts. It is sponsored and co-hosted by the Business Development Unit at the University College for the Creative Arts, and more information is available on the official website.