Live Gamer To Power GameHouse Microtransactions

Online gaming microtransactions company Live Gamer announced that it will power the virtual economy for GameHouse Fusion, RealNetworks' social gaming platform offering thousands of titles. Launched last May with a free app for Facebook, GameHouse Fusion is designed to provide socially connected games across multiple platforms. GameHouse, a division of RealNetworks, touted support from media and technology companies such as Comcast, MySpace, Mattel, and PopCap Games. Players interacting with titles on the platform can not only access GameHouse's catalog of titles but also receive notifications and news feeds, check leaderboards, join in multiplayer games with friends, purchase and spend virtual currency, and chat live, all across supported social networks and online devices. Live Gamer's scalable, white-label virtual economy platform will help GameHouse manage its virtual goods catalogs and storefronts, user policy configurations, and other merchandising elements. Game House says it chose Live Gamer's solution for its "advanced toolset and track record in the industry". "GameHouse has raised the bar for social gaming online and on mobile," says Live Gamer president and co-founder Andrew Schneider. "We look forward to helping optimize GameHouse's revenue, increase ARPU, and offer its users the best possible microtransaction experience."