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Kuma Reality Games, the Los Angeles-based company previously behind a series of war-themed episodic Kuma\War first-person shooter games, <a href="http://www.gamasu...

Simon Carless, Blogger

April 24, 2006

1 Min Read

Kuma Reality Games, the Los Angeles-based company previously behind a series of war-themed episodic Kuma\War first-person shooter games, including missions featuring Saddam Hussein, has announced the release of free online PC episodic title DinoHunters. The first in a series of new “advergaming” titles from Kuma, DinoHunters is offered to consumers for free, using advertising to pay the cost of development and distribution. The first episode of DinoHunters is sponsored by Schick, for which Kuma developed an advergame campaign for the Schick Quattro razor. With a script penned by former Maxim Magazine editor-in-chief Keith Blanchard, DinoHunters involves the wanton and bloody destruction of dinosaurs for a fictional sports broadcast style-hunting show, and is developed using Valve's Source engine, as used for Half-Life 2. “Kuma’s ability to marry quality gameplay with engaging storylines, while maintaining focus on the brand’s communication objectives enabled us to make it a centerpiece of the Schick Quattro campaign strategy,“ said Alex Kakoyiannis, whose company Navigame worked with Carat Fusion to develop Schick’s overall integrated game strategy. He continued: “Kuma’s episodic model also allows the brand to continue its relationship with gamers for an indefinite amount of time, which cannot be achieved with other advergames because they are not created with a serial approach.”

About the Author(s)

Simon Carless

Blogger

Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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