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King acquires app analytics firm Omniata

King has acquired the analytics firm Omniata in a move that the Candy Crush creator believes will add to both its 'analytical and technology capabilities.'

Alissa McAloon, Publisher

January 27, 2017

1 Min Read

Newsbrief: Candy Crush developer King has acquired the customer data platform and analytics firm Omniata for an undisclosed amount, revealed a report from VentureBeat

“We can confirm we have acquired Omniata. It’s a great team and a proven platform that will add to King’s analytical and technology capabilities,” a spokesperson for King told VentureBeat earlier this week. In the days since, neither King nor Omniata has discussed the deal in greater detail.

Omniata was founded in 2014 by CEO Alex Arias, previously of EA and Digital Chocolate, and established as a platform focused on providing developers with ways to both organize and use data about app users, including methods for understanding a player's willingness to play or spend money within a free-to-play game.

King, which was itself acquired by Activision Blizzard for $5.9 billion last year, is likely to use the freshly acquired analytics firm to better utilize and grow the userbase for its own library of free-to-play mobile games.

About the Author(s)

Alissa McAloon

Publisher, GameDeveloper.com

As the Publisher of Game Developer, Alissa McAloon brings a decade of experience in the video game industry and media. When not working in the world of B2B game journalism, Alissa enjoys spending her time in the worlds of immersive sandbox games or dabbling in the occasional TTRPG.

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