InstantAction To Get In-Game Commerce Via Live Gamer

GarageGames and IAC have announced a new partnership with Live Gamer to bring in-game commerce to its new InstantAction.com 3D web-gaming initiative, via the latter's publisher-supported, secure platform for real money trading of virtual property. Formed by Massive in-game-ad firm founder Mitch Davis, currently at Brash Entertainment, and Sony Pictures Digital vet Andy Schneider, Live Gamer has already found support from a slate of MMO and virtual world operators including Funcom GMBH, Sony Online Entertainment, 10Tacle Studios, Acclaim, GoPets and Ping0 Interactive. The company also recently announced an agreement with Sony Online Entertainment to incorporate the technology from SOE's Station Exchange platform for the purchase and sale of virtual items used with EverQuest II, forming a new independent service called Live Gamer Exchange. GarageGames recently revealed its internally developed first person shooter Fallen Empire: Legions, the first title to be released via InstantAction.com, and Stubbs the Zombie developer Wideload has also announced it will be debuting the first game from its Wideload Shorts casual division on the service with Cyclomite. Said GarageGames CEO Josh Williams, "InstantAction.com is committed to bringing the highest quality graphics and innovative game play to the web browser for gamers around the world. Adding the Live Gamer Exchange to our platform gives our gamers a fun, secure and fully sanctioned environment to safely trade virtual items accumulated in our games."