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In-game advertising network IGA Worldwide has announced a “multi-faceted agreement” with NBC Universal Digital Media that will allow the NBC Universal sales team to sell a portion of IGA’s in-game ad inventory, which spans games including _Battlefield 2

David Jenkins, Blogger

October 30, 2007

1 Min Read

Officials from in-game advertising network IGA Worldwide have announced a new “multi-faceted agreement” with NBC Universal Digital Media. As a result the NBC Universal sales team will be able to sell a portion of IGA’s premium in-game advertising inventory and create customized packages for clients on the IGA network. GE/NBC Universal’s Peacock Equity fund was one of the major participants in IGA’s $25 million Series B investment round in July. IGA’s proprietary ad serving network already allows advertisers to target video game players, with major clients including Electronic Arts, Codemasters, Valve, Eidos, Atari and Acclaim. As such their advertising technology has been used in titles including Battlefield 2142, Counter-Strike, Test Drive Unlimited and Colin McRae: DiRT. “We couldn’t be more proud to partner with NBC Universal Digital Media, the leading advertising sales force in the industry, to offer strategic, innovative placements for both their current and future clients, said Justin Townsend, CEO of IGA Worldwide. “The partnership is validation that in-game advertising is an important part of the media mix for advertisers of all sizes as well as the publishers in our network.” “The virtual world and gaming space is one of the fastest growing mediums around. Working with IGA, the global independent leader in in-game advertising solutions, we will now, in addition to TV, web and Mobile, be able to offer marketers a whole new opportunity to reach a highly engaged and ever-growing audience”, said Nick Johnson, vice president of NBC Universal Digital Media Advertising Sales.

About the Author(s)

David Jenkins


David Jenkins ([email protected]) is a freelance writer and journalist working in the UK. As well as being a regular news contributor to Gamasutra.com, he also writes for newsstand magazines Cube, Games TM and Edge, in addition to working for companies including BBC Worldwide, Disney, Amazon and Telewest.

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