IGA Teams With Sega For Football Manager Live

Representatives from in-game advertising firm IGA Worldwide have announced an exclusive partnership deal with Sega Europe and developer Sports Interactive for all forthcoming titles in the Football Manager (aka Worldwide Soccer Manager) series. The deal will include the forthcoming massively multiplayer online title Football Manager Live, due for release this summer, which allows players to create and manage their own soccer teams against hundreds of other human players. The sports theme will mean that few of the restrictions placed on other titles with non-contemporary settings will be needed, with IGA’s global sales team planning a wide range of advertising including league and tournament sponsorship, pitch-side billboards, Web-based MPUs (mid page units) and a number of premium static integrations. IGA also plans to use its proprietary Radial technology to dynamically link ad spaces between the Football Manager Live game client and the corresponding locations on the Football Manager Live Web portal. “The Football Manager series boasts three of the top five fastest selling PC games in history and we are extremely enthusiastic about partnering with Sports Interactive and Sega on these world-leading titles leading into the Euro 2008 series this summer,” said Justin Townsend, CEO of IGA Worldwide. “The unique opportunities available to our clients in these titles offer unrivaled exposure, engagement and accountability whilst adding realism and context to a game environment that prides itself on these same qualities,” he added.