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In-game ad firm IGA Worldwide has announced an agreement with the revitalized Acclaim Games for six of the PC MMO games the company is currently in the process of launching in the West, including BOTS!!, 9Dragons, 2Moons, DANCE! and two unannounced

Simon Carless, Blogger

January 4, 2007

1 Min Read

In-game ad firm IGA Worldwide has announced an agreement with the revitalized Acclaim Games for six of the PC MMO games the company is currently in the process of launching in the West, including BOTS!!, 9Dragons, 2Moons, DANCE! and two unannounced titles. According to a statement from the two companies, Acclaim launched BOTS!! in July 2006, and there are currently almost 500,000 registered users from North America and Europe playing the free PC MMO, while 9Dragons is currently at a 'pre-open Beta' stage. Another of the Acclaim titles which is part of this deal, 2Moons, is being developed by former Shiny founder Dave Perry, in association with Korean developer GameHi, whose MMO title Dekaron forms the basis for the Western-enhanced game - the title is due to go into closed Beta 'soon', according to the Acclaim website. IGA Worldwide already has in-game advertising agreements with game publishers including Electronic Arts, Atari and Codemasters, and is one of multiple companies, including the now Microsoft-owned Massive and Double Fusion, continuing to aggressively target publishers for in-game ad serving opportunities. “This agreement expands the growth of our advertising network into social gaming, delivering a mass market to advertisers wanting to access the powerful engagement and proven effectiveness of in-game advertising,” said Justin Townsend, CEO of IGA Worldwide. “This is the first of a string of announcements in this exciting new space, with well over 20 titles signed and due for launch over the coming quarter."

About the Author(s)

Simon Carless

Blogger

Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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