Humana Launches FamScape Social Game For Improving Real-World Health

Health insurance firm Humana has launched FamScape, a social game designed to "motivate families to achieve healthy-living goals", which is available online through a standalone site and in select Best Buy stores. Created by the company's Health Entertainment team, FamScape allows players to interact with others in user-created villages, take part in custom challenges for real-world activities (e.g. attending yoga class, practicing music, surfing), and receive points by completing challenges -- which they can exchange for in-game items. Interested gamers can sign up for a free trial account with limited features, or pay $14.95 once on a premium account for their family (up to five members). Subscribers have unlimited access and can spend points on real-world rewards like gift certificates. All Humana members can play FamScape for free in the first 90 days after its launch. The FamScape site is designed so users can access the site through both desktop and mobile browsers. Users can also connect their accounts to Facebook and Twitter to share their accomplishments. Humana notes that this is just the latest in a series of health-related games it's released, including iPhone titles like GoldWalker and Colorfall. "Humana believes that by creating a fun, rewarding and social online experience, we can help families live healthier lives," says Humana's consumer innovation director Paul Puopolo. "The FamScape game and our other healthy games encourage people of all ages to be healthy while having fun."