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HP To Acquire VoodooPC

Tech giant Hewlett-Packard has announced an agreement to acquire high-performance game PC manufacturer VoodooPC, in a move seen by some as a response to Dell’s <a href="http://www.gamasutra.com/php-bin/news_index.php?story=8651">recent acquisition</a> of

David Jenkins, Blogger

September 29, 2006

1 Min Read

Officials from technology giant Hewlett-Packard (HP) have announced that the company has signed a definitive agreement to acquire high-performance games PC manufacturer VoodooPC. Following the close of the transaction, HP will form a separate business unit within its Personal Systems Group focused on the gaming industry. VoodooPC co-owner Rahul Sood will become chief technologist for the unit and co-owner Ravi Sood will become the unit's director of strategy. Both executives will report to Phil McKinney, who will become general manager of the gaming business unit while maintaining his current role as chief technology officer of HP's Personal Systems Group. This operational model is intended to align the gaming business with HP's research and development organization. The acquisition is expected to close by November 2006, terms of the deal were not disclosed. HP plans to maintain VoodooPC's current distribution model and brand name along with its marketing, sales, support and development operations. The move has been seen as a response to Dell’s acquisition of games PC manufacturer Alienware, the primary rival of VoodooPC in North America. The HP and Dell deals have helped to emphasis the continued relevance of the PC as a video games platform and coincide with Microsoft’s new Games for Windows software marketing campaign. "HP is already a market leader in two of the three major segments in the gaming market by providing industry-leading workstation solutions for game development and powering the largest online game services," said Todd Bradley, executive vice president, HP’s Personal Systems Group. "We're absolutely thrilled to welcome VoodooPC, gaming industry pioneers and the premier name in gaming, to the HP team. Together with VoodooPC's leadership and influence, HP will have the expertise to become the leader in the gaming customer segment."

About the Author(s)

David Jenkins


David Jenkins ([email protected]) is a freelance writer and journalist working in the UK. As well as being a regular news contributor to Gamasutra.com, he also writes for newsstand magazines Cube, Games TM and Edge, in addition to working for companies including BBC Worldwide, Disney, Amazon and Telewest.

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