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Sitetracker Hitwise has been analyzing U.S. internet traffic around 'Black Friday' retail advertising websites, finding that Nintendo's Wii was one of the two most popular search terms for pre-Thanksgiving shoppers, with the Xbox 360 and PS3 also in the t

Leigh Alexander, Contributor

November 21, 2007

1 Min Read

A summary of key data points from sitetracker Hitwise, which analyzed U.S. internet traffic around a custom category of Black Friday advertising websites, found that the iPod and the Nintendo Wii were the most popular search terms sending visits to Shopping and Classifieds for the week ending November 17, 2007. The terms “ipod”, “nintendo wii” and “wii” were the top three product searches, according to the report, excerpted by WebProNews. In addition, Hitwise found that the next-gen video game consoles in general remain a popular product search so far this holiday season. In fact, the Nintendo Wii, Xbox 360 and Playstation 3 were all among the top 10 searches in the recent week - with only Ugg boots and various varieties of iPods joining them in the top ten most-searched keywords. Overall, U.S. traffic to Black Friday advertising websites increased 145 percent for the week ending Nov. 17, 2007 compared to Nov. 10, 2007, Hitwise reported. Year-over-year traffic to the Black Friday websites increased 45 percent compared to the same week in 2006. Amazon.com remained the most-visited website within the Index last week, receiving 11 percent of visits among the Retail 100 Index. Wal-Mart received the second-most visits with seven percent. CircuitCity.com was the biggest gainer for the week, as their traffic increased 24 percent compared to the previous week.

About the Author(s)

Leigh Alexander


Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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