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Heather Ellertson Promoted To ECA Marketing VP

Non-profit advocate Entertainment Consumers Association has announced the promotion of former director of marketing Heather Ellertson to the role of marketing vice president, in addition to two new marketing group hires and author Aaron Ruby joining the g

Leigh Alexander, Contributor

August 20, 2007

1 Min Read

The non-profit gamers' advocate Entertainment Consumers Association has named Heather C. Ellertson, formerly its director of marketing, as vice president of marketing, with Seth Stebbins and Thomas Valentino also taken on as marketing assistant and chapter relations head, respectively. In the new role, Ellertson will oversee all national and international marketing initiatives for the ECA, spearhead the development of new partnerships and extend existing ones. The ECA has also announced that Aaron Ruby, co-writer of the game culture book Smart Bomb, has also joined the ECA to help launch a new yet-undetailed site in the fall. "I've had the pleasure of working with Hal Halpin for over 10 years," said Ellertson. "Throughout the last year, we've been focusing our efforts on launching and increasing awareness for the ECA and I'm thrilled with the progress we've made. In my new role as Vice President of Marketing, I look forward to taking the ECA to the next level by broadening our exposure and ideals even further."

About the Author(s)

Leigh Alexander


Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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