Daily news, dev blogs, and stories from Game Developer straight to your inbox
Griffith: Activision Looking For Acquisitions, New IP
Despite dropping games like Brutal Legend and 50 Cent: Blood on the Sand during its merger with Vivendi, Activision is actively considering acquisitions of both studios and IP to fill line-up holes and expand internationally, says company ex
March 4, 2009
1 Min Read
Activision is actively considering acquisitions of both studios and IP to fill in holes in its line-up and expand internationally, says Activision Publishing president Mike Griffith in a new interview. "The combination of Activision holding a fair amount of cash and, presumably, prices being depressed not only for publicly traded companies, but also likely for new intellectual property licensing rights, should certainly create opportunities," said Griffith in an interview with Bloomberg. Although Griffith refused to give any hints on more specific details of its plans, the company has cash reserves of $3 billion and no debt, which should accord it options. Nonetheless, the company plans to consider potential avenues carefully. "We won’t rush to judgment just because we have cash," says Griffith. "We will be very disciplined." After its merger with Vivendi Games, Activision Blizzard became by most measures the largest third party publisher in the world, but its portfolio of titles has so far expanded little from the merger. Instead, the company dropped a number of Sierra-branded franchises such as 50 Cent: Blood on the Sand, Ghostbusters: The Game, Chronicles of Riddick: Assault on Dark Athena and Brütal Legend. Activision Blizzard president and CEO Bobby Kotick later explained the decision by suggesting that the franchises did not "have the potential to be exploited every year across every platform, with clear sequel potential that can meet our objectives of, over time, becoming $100 million-plus franchises."
About the Author(s)
David Jenkins ([email protected]) is a freelance writer and journalist working in the UK. As well as being a regular news contributor to Gamasutra.com, he also writes for newsstand magazines Cube, Games TM and Edge, in addition to working for companies including BBC Worldwide, Disney, Amazon and Telewest.
You May Also Like
Accessibility and fancy footwork with GLYDR's John Warren - Game Developer Podcast ep. 40Feb 28, 2024
Exploring the 2024 State of the Game Industry report - Game Developer Podcast ep. 39Feb 2, 2024
Phantom inspiration and the ethical auteur with Xalavier Nelson Jr.Dec 8, 2023
Designing Killer Queen: from playground experiment to modern arcade sensationOct 18, 2023
Get daily news, dev blogs, and stories from Game Developer straight to your inbox
Subscribe to Game Developer Newsletters to stay caught up with the latest news, design insights, marketing tips, and more