GoD Editorial: 'Mobile Games Evolved - The Next Generation and Real Growth'

Author: by Staff

In the latest Games On Deck editorial, Tobin Lent, CEO of mobile developer-publisher Punch Entertainment says that today's mobile gaming experience isn't what it could -- and should be. So how can mobile games evolve, and what factors will drive revolutionary growth in the space? According to Lent, an evolved mobile app will have three key traits: "1. They are inherently unique. You can't find anything else like them on other platforms. 2. They can be effectively marketed outside of the carrier decks. 3. They have community." Lent also highlights specific challenges to each evolutionary milestone -- for example, the carrier decks as obstacle to original IP: "It is fairly well known that the carrier decks are not effective in marketing games (other than on the first page!). The deck is essentially a list of text (although some carriers are slowly rolling out the ability to at least view screenshots). It's virtually impossible for a consumer to make an informed purchase decision unless they recognize the brand or title, and even then they don't know what they are getting. This approach practically kills the chance for a stand-alone original IP title to be successful." You can now read the full editorial at Games On Deck, where Lent presents his examples of mobile evolution and explains how next-gen apps can help (no reg. required, please feel free to link to this feature from other websites).