GameStop, Jolt Continue Facebook Game Push With Gangsta Zombies

As it revealed its acquisition of Kongregate, video game retailer GameStop announced a new in-store promotion for Gangsta Zombies, its free Facebook game allowing players to take ton the role of an undead gangster in their quest to "become the top Zombie Don" in their city. As part of the campaign, all U.S. GameStop locations are giving out game cards with codes players can key into Gangsta Zombies to receive free virtual currency, which they can then spend on digital goods. Alongside those promotional items, the chain will sell $10 prepaid cards that come with a competition code and unlock an exclusive game avatar. GameStop is also running a companion sweepstakes through August 21st that promises a grand prize of "free video games for a year (up to $1,000). Though GameStop waited until today to announce the launch of Gangsta Zombies, the game released early last month. Developed by the company's Ireland-based Jolt Online Gaming subsidiary, the zombie-fied Mafia Wars clone has so far up almost 200,000 players, according to figures from AppData.