Further Details Of Motorola M-Lab Revealed

Foundation 9 Entertainment division ImaginEngine has further detailed its role in the previously announced “Motorola M-Lab”, an innovation-oriented venue located within the Wannado City theme park located outside Fort Lauderdale, Florida, that uses 'serious game' elements to educate children about technology and invention. The M-Lab, which is expected to open in fall 2006, is designed for children ages 8-12, and will allow them to experience a high-tech environment while exposing them to careers in science, technology and innovation. ImaginEngine, the leading developer of educational and entertainment software for kids, will create the video, sound, and game content that serve as the exhibit’s centerpiece. In addition to developing the M-Lab game software itself, ImaginEngine will also be providing environmental sounds and videos that will be played throughout various physical areas of the M-Lab. ImaginEngine will also produce the acting scripts for the “Wannahelpers”, the park’s employees who assist the children in playing the game. “We want to inspire kids to learn more about science, invention, and the thought process that goes into creating new things with technology,” says Bridget Erdmann, executive producer of ImaginEngine. “We feel the realistic, immersive environment, the dynamic of the team effort, and the exciting discovery and creation processes that are all a part of the venue will make this a fun, insightful and highly memorable experience for kids.”