Fluid Entertainment Secures $3.2m MMO Funding

Representatives from California based developer Fluid Entertainment have announced that the company has secured $3.2 million in Series A funding, led by Trinity Ventures. The fund will be used to support the development of a new, original massively multiplayer online (MMO) game for children. Specific details of the game have not yet been revealed, but it will feature an environmental theme and is due to launch this year. The company’s previous products include partnerships with companies like Hasbro, Berkeley Systems, Disney, Mattel and The Learning Company on PC and Mac Pokemon, Harry Potter and PowerPuff Girls franchise titles. "Fluid Entertainment is led by a creative team with more than a decade of experience developing interactive, educational, and - most importantly - fun entertainment for kids," said Tim McAdam, general partner at Trinity Ventures. "The company has been in business since the late 90s, and is widely known for developing well regarded games for children. With three other gaming investments in our current portfolio, we were looking for the right play in the children's MMO area, which is an open canvas with only a few incumbents. Fluid has a veteran team, a great history, and a clear and progressive vision that positions the company to become a leader in this arena." "It's an exciting time for everyone here at Fluid Entertainment as we drive toward launching an enormously imaginative, vibrant, and innovative new online 'playscape' for children," said Greg Jones, CEO of Fluid Entertainment. "We're thrilled that the venture community shares our exciting vision, and this financing ensures our ability to execute."