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In today's main Gamasutra feature, we chat to James Gwertzman, the Director of Business Development at PopCap, about the fundamentals of the Bejeweled developer's casual ...

Simon Carless

December 14, 2005

1 Min Read

In today's main Gamasutra feature, we chat to James Gwertzman, the Director of Business Development at PopCap, about the fundamentals of the Bejeweled developer's casual business, moves into the mobile and console spaces, and what's in store for the future. Gwertzman comments of the increasing competition in the casual game market: "PopCap in the past year has actually grown quite a bit... We've increased the size of our studio a lot. It's no secret that casual games now are much harder to build than ever. There's a ton more competition. The secret's out, and a lot of developers are turning away from the mainstream market – which, frankly, is brutal. So I think a number of talented people trying to make it in casual games are increasing, and the content is increasing too." You can now read the full Gamasutra feature on the subject, including more information on PopCap's plans for the casual, mobile and even Xbox 360 markets (no registration required, please feel free to link to the article from external websites).

About the Author(s)

Simon Carless

Blogger

Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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