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In today's main Gamasutra feature, Brandon Sheffield sat down and talked with Nippon Ichi Software America's marketing coordinator Jack Niida about his thoughts on the Ja...

Simon Carless, Blogger

August 2, 2005

1 Min Read

In today's main Gamasutra feature, Brandon Sheffield sat down and talked with Nippon Ichi Software America's marketing coordinator Jack Niida about his thoughts on the Japanese industry, pleasing your fanbase and niche genres as sustainable business. Nippon Ichi are the developer of such cult strategy RPG titles as La Pucelle Tactcs, Disgaea and, more recently, Makai Kingdom, and Niida talks about his company's entry into the U.S. publishing market, commenting: "We thought it was the right timing, because the American market seemed to be getting more accustomed to Japanese anime-style artwork and the market over here seemed to be growing, and our titles are all pretty much anime-influenced 2D, there is 3D, but it's heavily 2D influenced, so we thought it was a perfect match. The anime crowd is pretty hardcore, so we thought it was a good match, and it turned out to be." You can now read the full Gamasutra feature on the subject (no registration required, please feel free to link to the article from external websites).

About the Author(s)

Simon Carless

Blogger

Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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