Feature: 'Nippon Ichi's Jack Niida On NIS' Journey To The West'

In today's main Gamasutra feature, Brandon Sheffield sat down and talked with Nippon Ichi Software America's marketing coordinator Jack Niida about his thoughts on the Japanese industry, pleasing your fanbase and niche genres as sustainable business. Nippon Ichi are the developer of such cult strategy RPG titles as La Pucelle Tactcs, Disgaea and, more recently, Makai Kingdom, and Niida talks about his company's entry into the U.S. publishing market, commenting: "We thought it was the right timing, because the American market seemed to be getting more accustomed to Japanese anime-style artwork and the market over here seemed to be growing, and our titles are all pretty much anime-influenced 2D, there is 3D, but it's heavily 2D influenced, so we thought it was a perfect match. The anime crowd is pretty hardcore, so we thought it was a good match, and it turned out to be." You can now read the full Gamasutra feature on the subject (no registration required, please feel free to link to the article from external websites).