Emergent, Winking Partner For Asia Gamebryo Growth

Gamebryo engine developer Emergent has announced a continued push in the Chinese development community with the licensing of its engine to Winking Entertainment, which is currently working on a number of MMO projects. Emergent also notes that the two will be "exploring further collaboration" starting with a combined presence at CMP's China Game Developers Conference in Shanghai, on August 27-29. The company also says its Gamebryo engine has been used to "move Chinese developers from PC-centric development to multi-core, cross-platform development," which has pushed its Chinese sales growth up 900% revenue over the last 18 months. Winking Entertainment is notable as one of the first Chinese video game developers to obtain PlayStation 2 and Xbox 360 licenses and, as mentioned, is currently at work on a number of worldwide focused MMOs. Said Winking CEO Gary Chang, “Chinese game developers must find different means of differentiating themselves and staying competitive. By leveraging Emergent’s real-time 3D graphics engine, we were able to quickly extend our PC-based game development to support leading next-generation consoles, while minimizing our overhead with more automated, cost-efficient processes.”