Electronic Arts Announces Major Executive Reshuffle

Officials from Electronic Arts have announced a number of executive changes at the company, with four major promotions and a number of new appointments. Effective immediately, Paul Lee will take on the role of president of EA Worldwide Studios; replacing Don Mattrick who after a combined 23 years has left the company. David Gardner will now serve as global Studio Chief Operating Officer, while Gerhard Florin will become Executive Vice President of International Publishing and Frank Gibeau, Executive Vice President of North American Publishing. "These promotions of Paul, Gerhard, David, and Frank reflect the enormous amount of talent and depth within our organization," said EA Chairman and CEO Larry Probst. "Each of these executives has served many years in our company, developing their leadership skills and proving themselves with increasing levels of responsibility. I believe this is the strongest and most capable executive team in our industry." At the same time former Vice President and General Manager of North American Publishing Nancy Smith will take on a new role within the company as EVP and General Manager of The Sims franchise. The company has also promoted Glenn Entis to Senior Vice President, Chief Visual and Technical Officer, reporting to Paul Lee. "These promotions and changes also mark the end of an era for EA, with the departures of Studio President Don Mattrick and Executive Vice President Bruce McMillan from our executive team," said Larry Probst. "Both Don and Bruce have made enormous contributions to our company, our industry and to people all over the world who love games. We look forward to working with them again in the future."