Eidos has unveiled a new identity and corporate image. The corporate rebranding will be effective starting August 1, 2003.
The new look is supposed to "[mark] the success of a turnaround program and the beginning of a new era". Along with the new look, the company also has a new mission - "Committed to the Gameplay Experience". The old Eidos identity was designed 10 years ago when Eidos was a video compression company. The new design is considered by Eidos to be more consumer-oriented, reaffirming the company's customer-focus. The new corporate identity was created by design consultants BexonWoodhouse.
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