Eidos Creates New Media Division

Representatives from British publisher Eidos Interactive have announced the creation of a new media division, to capitalise on the recent success of the company’s mobile games Tomb Raider: The The Osiris Codex on Vodafone Live! and Tomb Raider for Nokia's N-Gage. In addition to continuing its efforts in mobile gaming, the division will also focus on online gaming, on new platforms (such as PDAs and interactive TV), and on new channels, including broadband games on demand services and electronic software distribution. Simon Protheroe will be heading the new division as director of new media and online technologies, while at the same time stepping down from the Eidos plc. board. European Managing Director, Jonathan Kemp will replace his executive post. At the same time the company also announced a ‘City Day’ for Thursday, October 30th during which the senior management will meet analysts and investors to present an update on the strategic progress of the group.