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EA Shares Up On Strong Sims Online Sales
Electronic Arts shares are up today, after the company announced that sales of The Sims Online were better than the company expected -- selling 90,000 units since its release just prior to Christmas.
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In late morning trading, the stock is up $1.95 (4%), to $50.88. This afternoon's release of NPD's weekly top-10 report for the week of December 22-28 should shed more light on the game's status, but at least one analyst was bullish on EA. U.S. Bancorp Piper Jaffray analyst Anthony Gikas said that he believes that EA "...will continue to take share and strengthen its No. 1 market position [in 2003]."
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