E3 Expo Announces 'Sneak Peeks' Conference Session

The organizers of the Electronic Entertainment Expo (E3) have announced the addition of “Sneak Peeks” to the 2005 conference and workshop program. This session is aimed at providing a behind-the-scenes look at the development and creation of three new titles debuting at this year's show. The Sneak Peeks session for 2005 will include EA’s The Godfather, Ubisoft’s King Kong (based on the forthcoming Peter Jackson-directed movie) and Activision’s Call of Duty sequel. Each creator will provide insight on how project leads manage the game development process and how they juggle the needs of their team, their publisher and the media. This year's conference tracks focus on the topics of Creativity and Technology, Business Strategy and Marketing Analysis. Sessions will also focus on a variety of areas, such as strategies for next-generation consoles, in-game advertising, the mobile marketplace, digital distribution, and international opportunities. In addition to these sessions, the E3 conference program will open with a series of workshops and special luncheons on Tuesday, May 17th, during which attendees can interact with the top creative and business leaders. Further information on the conference program can be found at the official E3 Expo website.