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Double Fusion, Gearbox Partner For In-Game Ads

Double Fusion and Gearbox Software have announced a new advertising partnership that will see Double Fusion provide technology to include dynamic in-game advertising in Gearbox’s upcoming games - as well as helping to secure integrated sponsorship deals.

David Jenkins

March 25, 2008

1 Min Read

Officials from in-game advertising firm Double Fusion and developer Gearbox Software have announced that the two companies have entered into a new advertising partnership. As such, Double Fusion will provide Gearbox with technology to include dynamic in-game advertising in its upcoming games as well as helping to secure integrated sponsorship deals. No specific titles have been mentioned as part of the deal, with Gearbox originally best known for science fiction titles such as entries in the Half-Life series and the PC version of Halo. However, more recently, the Texas-based developer has become renowned for its key Brothers in Arms series of World War II games, as well as the recently announced original intellectual property Borderlands and Aliens: Colonial Marines for Sega. Jonathan Epstein, president and CEO of Double Fusion, commented of the deal: “Gearbox is one of the gold standard developers focused on the highest production value titles targeted at core gamers, and we’re very excited to be working with them.”

About the Author(s)

David Jenkins

Blogger

David Jenkins ([email protected]) is a freelance writer and journalist working in the UK. As well as being a regular news contributor to Gamasutra.com, he also writes for newsstand magazines Cube, Games TM and Edge, in addition to working for companies including BBC Worldwide, Disney, Amazon and Telewest.

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