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February 20, 2006
1 Min Read
Commodore Gaming, the new mobile, PC and video game joint venture between Commodore International Corporation and The Content Factory B.V. has announced that it will enter the mobile game market with a line of mobile game-vending MediaTowers in European retail stores. Commodore, which has received significant recent press over its plan to re-introduce the classic Commodore brand into video games, is not itself developing games as part of this speciific plan, but plans to distribute games made by publisher/developer Telcogames through these retail outlets. According to the companies, these MediaTowers will enable consumers to download mobile games directly to their mobile phones via Bluetooth, media cards or USB.The plan is to open new channels for delivering digital media content, which can include video, music, games and business applications for mobile phones and handheld devices. Bala Keilman, CEO of Commodore Gaming, commented of the announcement: "We believe that the revolution in handheld media devices, which includes the new generation of mobile phones will demand a variety of simple, user-friendly ways for consumers to download content." He continued: "Mobile phones have inherent difficulties in the way content can be searched and discovered by users, and we believe that offering this content in retail stores on a 17” touch screen will help educate and encourage consumers to try mobile games as well as other types of content."
About the Author(s)
Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.
He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.
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