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CNET Launches GameSpot Trax

Representatives from CNET have announced the debut of a new real-time analytics tracking technology for its GameSpot properties. The new service, called GameSpot Trax, al...

David Jenkins

July 19, 2004

1 Min Read

Representatives from CNET have announced the debut of a new real-time analytics tracking technology for its GameSpot properties. The new service, called GameSpot Trax, allows game publishers, retailers, researchers and advertisers to search for trackable information from GameSpot’s user and content database. The system allows companies to track a game’s popularity based on page views, all online and print media coverage, buying cycle data and geographic and demographic information about users. Trax has been free to advertisers for the past eighteen months of its beta test period, but will now charge advertisers on a case specific basis. Source: MediaDailyNews

About the Author(s)

David Jenkins

Blogger

David Jenkins ([email protected]) is a freelance writer and journalist working in the UK. As well as being a regular news contributor to Gamasutra.com, he also writes for newsstand magazines Cube, Games TM and Edge, in addition to working for companies including BBC Worldwide, Disney, Amazon and Telewest.

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