CNET Launches GameSpot Trax

Representatives from CNET have announced the debut of a new real-time analytics tracking technology for its GameSpot properties. The new service, called GameSpot Trax, allows game publishers, retailers, researchers and advertisers to search for trackable information from GameSpot’s user and content database. The system allows companies to track a game’s popularity based on page views, all online and print media coverage, buying cycle data and geographic and demographic information about users. Trax has been free to advertisers for the past eighteen months of its beta test period, but will now charge advertisers on a case specific basis. Source: MediaDailyNews