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Capcom Expands Europe Operations With French Subsidiary

Seeking to extend its "overseas market share" in Europe, Japanese-headquartered publisher and developer Capcom has announced the establishment of a wholly owned subsidiary in France, to be headed by Capcom U.S/Europe president and CEO Hiroshi Tobisawa.

Eric Caoili

July 3, 2008

1 Min Read

Seeking to extend its "overseas market share" reach in Europe, Japanese publisher and developer Capcom has announced the establishment of a wholly owned subsidiary in France, adding onto its existing subsidiaries in England and Germany. Established with €37,000 (approximately $58,700) in capital, the new division will be headed by Capcom U.S. and Europe president and CEO Hiroshi Tobisawa, focusing on local marketing and software sales. The company does not expect the new subsidiary, Capcom Entertainment France, to have a significant initial impact on its results, but is obviously positioning itself for long-term growth across Europe's multiple markets. Said Capcom in its statement, "In particular, Capcom is interested in increasing its market share in Europe, which has seen growth recently. Capcom will improve profitability and strengthen its local marketing organization by establishing direct sales organization."

About the Author(s)

Eric Caoili

Blogger

Eric Caoili currently serves as a news editor for Gamasutra, and has helmed numerous other UBM Techweb Game Network sites all now long-dead, including GameSetWatch. He is also co-editor for beloved handheld gaming blog Tiny Cartridge, and has contributed to Joystiq, Winamp, GamePro, and 4 Color Rebellion.

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