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Blizzard's Pink Mercy event raised over $12 million for a breast cancer charity

The sizable donation came from sales of both a limited edition Overwatch skin and charity-focused tee-shirts.

Alissa McAloon

July 11, 2018

1 Min Read

Newsbrief: Blizzard raised over $12.7 million for the Breast Cancer Research Foundation, leading to one of the largest donations the BCRF has received to-date. The sizable donation came from sales of both a limited edition Overwatch skin and charity-focused tee-shirts. 

That skin, Pink Mercy, was sold from May 8 to May 21, with 100 percent of its proceeds to be pledged to the BCRF. But the way it was sold is notably a departure from how Blizzard typically sells in-game Overwatch gear as the Pink Mercy skin could be picked up for $15, rather than for in-game currency or in loot box drops.

Blizzard notes that the donation itself was the largest donation by a corporate partner the BCRF has ever received in a single year. Additionally, over $130,000 was raised and donated from 14 charity Overwatch streams hosted by streamers in the name of the event. 

About the Author(s)

Alissa McAloon

Publisher, GameDeveloper.com

As the Publisher of Game Developer, Alissa McAloon brings a decade of experience in the video game industry and media. When not working in the world of B2B game journalism, Alissa enjoys spending her time in the worlds of immersive sandbox games or dabbling in the occasional TTRPG.

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