Daily news, dev blogs, and stories from Game Developer straight to your inbox
July 11, 2018
1 Min Read
Newsbrief: Blizzard raised over $12.7 million for the Breast Cancer Research Foundation, leading to one of the largest donations the BCRF has received to-date. The sizable donation came from sales of both a limited edition Overwatch skin and charity-focused tee-shirts.
That skin, Pink Mercy, was sold from May 8 to May 21, with 100 percent of its proceeds to be pledged to the BCRF. But the way it was sold is notably a departure from how Blizzard typically sells in-game Overwatch gear as the Pink Mercy skin could be picked up for $15, rather than for in-game currency or in loot box drops.
Blizzard notes that the donation itself was the largest donation by a corporate partner the BCRF has ever received in a single year. Additionally, over $130,000 was raised and donated from 14 charity Overwatch streams hosted by streamers in the name of the event.
About the Author(s)
As the Publisher of Game Developer, Alissa McAloon brings a decade of experience in the video game industry and media. When not working in the world of B2B game journalism, Alissa enjoys spending her time in the worlds of immersive sandbox games or dabbling in the occasional TTRPG.
You May Also Like
Accessibility and fancy footwork with GLYDR's John Warren - Game Developer Podcast ep. 40Feb 28, 2024
Exploring the 2024 State of the Game Industry report - Game Developer Podcast ep. 39Feb 2, 2024
Phantom inspiration and the ethical auteur with Xalavier Nelson Jr.Dec 8, 2023
Designing Killer Queen: from playground experiment to modern arcade sensationOct 18, 2023
Get daily news, dev blogs, and stories from Game Developer straight to your inbox
Subscribe to Game Developer Newsletters to stay caught up with the latest news, design insights, marketing tips, and more