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Blizzard will let World Of Warcraft users purchase pets for $10 in a special new Pet Store, the first time the company has sold in-game content for the MMO -- although the animals don't offer gameplay benefits.

Leigh Alexander, Contributor

November 4, 2009

1 Min Read

Blizzard has introduced a "Pet Store" to its major World of Warcraft PC MMO franchise -- allowing users to purchase in-game pets for their characters. The pets available in the store can't be earned through gameplay, and can only be obtained via microtransactions. Blizzard has offered users services like server changes for an additional fee, but the pets represent the first time in-game content is available for purchase in WoW. In an official FAQ, the company notes that the pets don't offer players any gameplay benefits -- they're strictly cosmetic companions. Once users purchase a pet, they unlock it with a redeemable code via their WoW account, provided the user's account has been merged with the Battle.net service. The Pet Store opens with two creatures for sale, each costing $10. The "Pandaren Monk" is offered as a charity benefit item; for each Pandaren Monk sold between now and the end of 2009, Blizzard will give half the price to the Make-a-Wish foundation. The other option, "Lil’ K.T., the Littlest Lich," is a miniature of Naxxramas ruler Kel’Thuzad that "has a diabolical laugh" and shoots ice.

About the Author(s)

Leigh Alexander


Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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