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September 16, 2005
1 Min Read
Spurred on, perhaps, by the recent media attacks on violent games, British developer Blitz Games (Pac-Man World 3) has announced that the company will establish a new development identity, Volatile Games, specifically for releasing games with “mature” content, representatives from the company said. The goal is to more clearly demarcate Blitz’s family-friendly titles from those more suitable for adults. The first such title under the Volatile brand will be zombie-themed Possession. Two other unnamed projects are also planned. “Having established a strong foothold in the younger end of the market, we're keen to broaden our portfolio and address an older audience too,” said Philip Oliver, CEO and managing director of Blitz. “In forming the new label Volatile, we are able to develop the more mature themed titles, like Possession, whilst maintaining the integrity of the Blitz brand for family-oriented games. We already have one other major title under development for the Volatile label which we hope to announce towards the end of the year." Andrew Oliver, co-founder and development director of Blitz, added, “We currently have 40 staff in the Volatile division with plans for further growth. Our next-generation technology and tools are already well underway and in use in two titles for the new label.” Blitz Games is best known for family titles featuring licensed properties such as Pac-Man, Bratz, Fairly Odd Parents, and Barbie. Its only recent dalliance with mature content has been movie license Bad Boys II.
About the Author(s)
David Jenkins ([email protected]) is a freelance writer and journalist working in the UK. As well as being a regular news contributor to Gamasutra.com, he also writes for newsstand magazines Cube, Games TM and Edge, in addition to working for companies including BBC Worldwide, Disney, Amazon and Telewest.
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