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December 1, 2005
1 Min Read
The BBC has announced the results of its new research into the British video game market, as part of a wider creative research and development study into the subject being published on its website. The project, named State of Play, profiled an unnamed number of British gamers and non-gamers from ages six to sixty-five, and found that 59 percent of those polled played games. Of these, 48 percent were found to be female, while 100 percent of children aged 6 to 10 years admitted to playing some form of interactive entertainment. The study found that the average age of the British gamer is twenty-eight, with 51 percent of those aged thirty-six to fifty playing games, and 18 percent of those aged fifty-one to sixty-five. As expected, video game consoles proved most popular with the under thirty-fives and PCs for the over thirty-fives. In terms of play time, 77 percent of those between twenty-five and thirty-five were found to play at least once a week, with under tens usually playing daily. No significant difference was found in usage between male and female gamers. Another interesting facet of the report was that gamers were found to be much more likely to own and use other advanced consumer electronics, particularly digital TV, broadband and to download media from the Internet.
About the Author(s)
David Jenkins ([email protected]) is a freelance writer and journalist working in the UK. As well as being a regular news contributor to Gamasutra.com, he also writes for newsstand magazines Cube, Games TM and Edge, in addition to working for companies including BBC Worldwide, Disney, Amazon and Telewest.
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