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Amazon Holiday Game Hardware Sales Topped By DS Lite

Major retail website Amazon has announced that the 2006 holiday season was "its best ever", with more than 4 million items being sold on December 11th, the firm's busiest day of the year, and Nintendo's DS Lite topping its game hardware sales - full stats

Simon Carless, Blogger

December 26, 2006

1 Min Read

Major retail website Amazon has announced that the 2006 holiday season was "its best ever", with more than 4 million items being sold on December 11th, the firm's busiest day of the year, and Nintendo's DS Lite topping its game hardware sales. The company also commented briefly on its Amazon Customers Vote promotion, in which 1,000 Xbox 360s were sold in 29 seconds, but overall, highlighted the Nintendo DS Lite in white, pink and black as its top game hardware seller, also mentioning the PlayStation 2 and the Xbox 360 as strong sellers. According to Amazon, video games "were a customer favorite again this year", with New Super Mario Bros. and Brain Age for the Nintendo DS and Madden Football for multiple platforms topping the company's bestsellers list - no specific sales amounts were revealed however. Finally, over all top software titles, the company singled out pre-orders for the World of Warcraft: Burning Crusade expansion as one of its major sellers, alongside The Sims 2: Pets and art package Adobe Photoshop Elements 5. On the peak day this season, Amazon's worldwide fulfillment network shipped over 3.4 million units, and the company shipped to over 200 countries this year. "We are truly grateful to our customers,” said Jeff Bezos, founder and CEO of Amazon.com. "Happy holidays and happy new year to all from Amazon.com employees around the globe."

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2006

About the Author(s)

Simon Carless

Blogger

Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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