Advertising In Games Forum Confirms Speakers

Organizers from the one day Advertising in Games Forum have announced a full list of speakers for the conference, to take place on April 14th 2005 at the Metropolitan Pavilion in New York City. The event aims to provide an in-depth examination of the creative and audience targeting potential of using video games as an advertising medium. The forum features a keynote presentation by Mitch Davis, CEO of Massive Inc., the creator of one of the world's first video game advertising network, as well as executives at industry leading game companies, technology companies and agencies. "The rapid advances in games, game tools, advertising engines and solutions designed to provide robust tracking, campaign management and ROI means that for the first time advertisers have real interest in the ability to stay with a prospective consumer as they are immersed in a game," said Christopher V. Sherman, Executive Director of The Game Initiative, who are organising the forum. The full list of confirmed speakers is as follows: Dave Anderson, Senior Director, Business Development, Activision James Belcher, analyst, FIND SVP Guy Bendov, Co-Founder, EVP Business development, Double Fusion Brandon Berger, Senior Strategist, Digital Innovation, OgilvyInteractive Ian Bogost, researcher and developer, Georgia Institute of Technology, Persuasive Games Bill Clifford, Creative Director, Wild tangent Mitchell Davis, CEO, Massive Incorporated Jonathan Epstein, Agent, Games and Interactive Group, United Talent Agency Anita Frazier, Entertainment Industry Analyst, NPD Group Mike Goodman, Senior Analyst, Yankee Group Tim Harris, VP, Partner, SMG Play Sam Huxley, chief strategy officer, Bounce Interactive Darren Herman, Founder, CCO, InGame partners Alex Kakoyiannis, Managing Partner, Navigame Garry Kitchen, CEO and President, Skyworks Technologies Rob Lawson, Enpocket, SVP and General Manager Americas Tomas Melian, VP of Integrated Marketing, Vivendi Universal Chad Stoller, Director of Communications Solutions, Arnell Group David Tokheim, Vice President, Marketing, IGN Entertainment More information can be found at the official Advertising in Games Forum website.