World of Warcraft, Fallout 3 Top MI6 Marketing Awards

Blizzard Entertainment and Bethesda Softworks were the big winners at this week's MI6 Awards for game marketing, with the former nabbing Outstanding Overall Marketing Campaign (Gold) for World of Warcraft: Wrath of the Lich King, and the latter's Fallout 3 taking nine awards, more than any other game. Bethesda was the recipient of Outstanding Overall Marketing Campaign (Silver), as well as honors such as Standout Print Campaign for its "DC Metro Takeover," Sharpest Pen Award for its "Vault Dweller's Survival Guide" booklet, and three awards for its E3 trailer. The awards were given out at a ceremony in San Francisco hosted by comedian Rob Corddry. Said MI6 president Jonathan Block-Verk, "There was electric buzz and excitement from sponsors and attendees at this year's MI6 conference where marketers were thrust into the spotlight as the clear leaders driving success in the video game business." Other notable (or amusing) categories included Don't You Wish You Thought Of This (Gold) for the "Rayman Raving Rabbids Ringtone Creator" and the corresponding Silver award for Enemy Territory: Quake Wars' "Stroyent Campaign;" and Most Effective Viral Marketing/Promotion (Gold) for Guitar Hero World Tour's Bike Hero." In addition to its three Lich King awards, Blizzard picked up Best Product Logo Design for Diablo III. The full (very extensive) list of winners can be found within an MI6-hosted PDF.