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Roblox boasts over 1 billion hours of engagement per month

The figure is 20 times the monthly engagement the online sandbox platform saw back in 2013.

Alissa McAloon, Publisher

March 1, 2019

1 Min Read

The online game platform Roblox continues to be a juggernaut for the under 18 age group. Based on the company’s own internal statistics, Roblox now sees over 1 billion hours of engagement per month.

According to comments picked up by PocketGamer, the company says this means it’s well on its way to rivaling platforms like YouTube and Netflix in terms of hours of content consumed for both the under 13 age group and the 13-17 age group.

Roblox is a sandbox game platform that, while free-to-play, allows developers to create content and levels for its sizable user base in exchange for a slice of whatever premium currency those creations bring in.

Mid-year estimates released by the company last summer predicted that it would pay out as much as $70 million to those developers in 2018, nearly double 2017’s estimated payout. In 2017, two of the platform’s top creators walked away with $2 million in earnings each. 

For its recent growth, Roblox Corporation says that increasing globalization, the introduction of new features and customization, and developer creativity have helped the platform keep its upward momentum in recent years.

About the Author(s)

Alissa McAloon

Publisher, GameDeveloper.com

As the Publisher of Game Developer, Alissa McAloon brings a decade of experience in the video game industry and media. When not working in the world of B2B game journalism, Alissa enjoys spending her time in the worlds of immersive sandbox games or dabbling in the occasional TTRPG.

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