Sponsored By

In an eccentric marketing move to promote BioWare's upcoming Mass Effect 3, Electronic Arts will send a number early copies of the game into space.

Tom Curtis, Blogger

February 17, 2012

1 Min Read

Newsbrief: In an eccentric marketing move to promote BioWare's upcoming Mass Effect 3, Electronic Arts will send a number early copies of the game into space. As reported by USA Today, EA plans to launch a series of weather balloons from New York, San Francisco, Las Vegas, Berlin, London, and Paris, each carrying a copy of Mass Effect 3 and a GPS device. Fans will be able to track the balloons' progress on the official Mass Effect website to locate their landing site and hopefully score a copy for themselves. These star-bound copies will launch roughly two weeks before Mass Effect 3's terrestrial debut on March 6.

About the Author(s)

Tom Curtis

Blogger

Tom Curtis is Associate Content Manager for Gamasutra and the UBM TechWeb Game Network. Prior to joining Gamasutra full-time, he served as the site's editorial intern while earning a degree in Media Studies at the University of California, Berkeley.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like