Sega has announced that Mario & Sonic at the Olympic Games has sold five million Wii and DS copies worldwide in the three months since its November 2007 release, as the company hails the first-ever mascot collaboration as a success.
Sega has announced that Mario & Sonic at the Olympic Games has sold five million copies in the three months since its November 2007 release. The title, developed by Sega for Wii and DS and published by Nintendo, marked the first time that the two former-rival mascots appeared together in the same game. The company did not specify how many copies were sold by format, however. According to Sega, just after its UK launch, Mario & Sonic became the best-ever performing Wii game over the seven-day period ending December 11, 2007. In January, Sega adds, Mario & Sonic was the best-selling video game in England across all formats. The company also cited NPD data showing the game was one of the top ten titles in the key December 2007 holiday sales period (it was tenth). Sega of America president and COO Simon Jeffery commented, “With adored icons and fun game play, Mario & Sonic at the Olympic Games has shot to the top of the sales charts and is clearly resonating with the growing audience of casual gamers that want an engaging and accessible gaming experience."
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